Research Now Launches New B2B Functionality in the United States
Enabled by Dun & Bradstreet , Research Now's dynamic new tool enables D&B D-U-N-S Numbers and SIC codes of B2B respondents to be provided to researchers, enabling deeper analysis and segmentation

PLANO, TX, November 02, 2011 /24-7PressRelease/ -- Research Now, the leading global online sampling and data collection company, today announced the launch of a unique screening tool that will enable companies conducting B2B research to gain additional insight on B2B respondents.

The tool will work in conjunction with the pre-screening process to provide clients D&B D-U-N-S Numbers and SIC codes on B2B respondents from Research Now's extensive global panels. Clients can then use the D-U-N-S Number to link back to their own data, to uncover further segmentation attributes for more in-depth analysis. Simple to implement and seamless to the survey respondent, researchers can now gain additional insight based on the respondents' given company or industry. If a client does not currently have the D-U-N-S Number integrated into their data, they can work with D&B to cleanse and match their data to D-U-N-S Numbers, enabling the new insight from Research Now's tool.

"We are excited to offer this enhanced capability to our clients," said Craig Stevens, Executive Vice President of Client Development at Research Now. "By partnering with D&B, we are able to increase the value and depth of insights our clients obtain from their B2B studies."

Research Now's product offerings consist of both a mandatory D-U-N-S Number or SIC code capture and an optional D-U-N-S Number or SIC code capture. The former method disqualifies respondents if they choose not to provide information, whereas the latter allows respondents to proceed into the survey if they choose to skip this step. Both options are currently available in the United States on the e-Rewards Opinion Panel. More information about this service can be found online at www.researchnow.com.

Press Release Contact Information:

Heather Milt
Research Now
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USA 75024
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Fax: 425-642-2883
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