Michaels Launches MiDesign@Michaels Photo Creations and Custom Invites
Online scrapbooking application features exclusive content, professional printing and binding.

IRVING, TX, October 18, 2011 /24-7PressRelease/ -- Michaels, North America's largest arts and crafts specialty retailer, announces the launch of MiDesign@Michaels Photo Creations and Custom Invites. The Web-based application allows customers to work online to create photo books, scrapbook pages, greeting cards and custom invitations at www.MiDesign.Michaels.com.

Photo Creations includes free and premium content that customers can select and combine with their uploaded photos to create beautiful books, pages or cards. Free members have access to hundreds of backgrounds and embellishments. Club members can choose from thousands of creative options, print their projects at home and share via email or several social media outlets including Facebook and Flickr. All MiDesign@Michaels users can have their projects professionally printed, bound and shipped to their homes or nearest Michaels store.

"So many people have all their wonderful family memories just sitting on their computers and Facebook, and MiDesign@Michaels Photo Creations and Custom Invites is a great way to bring those photos to life and to share them with others in a new, unique way," said Michaels Chief Marketing Officer Paula Puleo. "MiDesign@Michaels can help anyone - whether an avid scrapbooker or a beginner - make beautiful keepsakes to last a lifetime."

Unlike other online photo book tools, MiDesign@Michaels prints on heavyweight paper so customers can add embellishments such as stickers, stamps and ribbon, along with original mementos (programs, ticket stubs, baby bracelets and more) to create a true scrapbook, or individual pages that can be framed. The wide variety of designer backgrounds, embellishments and clipart allows users to create unique and custom scrapbooks. The books can be bound in soft cover, hard cover or custom leather styles - perfect for displaying, sharing or gifting.

Customers who enjoy entertaining or are planning a special occasion can use the Custom Invites application to create professional-quality personalized invitations, greeting cards, personalized favors, cups, balloons and personalized stationery. For more information go to www.MiDesign.Michaels.com.

Press Release Contact Information:

Loren Rutledge
Michaels
Public Relations
8000 Bent Branch Drive
Irving, Texas
United States 75063
Voice: 214-379-7000
Website: Visit Our Website