The Boys And Girls Clubs of North Central Texas Invites Supporters to Donate "Pennies From Heaven" at JCPenny Denton, Texas
Campaign Seeks Donations of Change to Benefit Denton County Youth

LAKE DALLAS, TX, August 16, 2011 /24-7PressRelease/ -- To support afterschool programs across the country, jcpenney launched a nationwide philanthropic campaign that invites customers to turn small change into "pennies from heaven" by rounding up their purchases and donating the difference to a local afterschool organization. The Boys and Girls Clubs of North Central Texas is one of 1,100 afterschool organizations matched with a local jcpenney store that will benefit from the proceeds raised during the pennies from heaven campaign. As the leading corporate advocate for the afterschool issue, jcpenney is leveraging a cause marketing campaign to bolster national support through broadcast, print and online advertising as well as an engaging digital experience on jcp.com/pennies.

"With budget cuts in education, there's never been a more important time to support afterschool programs as a valuable community resource that helps to bridge the education gap," said Babs Troutman, President, Boys and Girls Clubs of North Central Texas. "As customers shop for the Back-to-School season, we hope they will keep our mission in mind so that the social and academic learning opportunities we provide after school will continue to be available to Denton County students."

National research shows that one out of four students in the U.S. is on their own between the hours of 3 p.m. and 6 p.m. each day.* The afterschool program offered at The Boys and Girls Clubs of North Central Texas assists hundreds of students each year by involving them in programs that help kids develop social skills, provide opportunities to be physically active and achieve academic success in school

"For more than a decade, jcpenney has been deeply committed to helping kids spread their wings by making it possible for more students to participate in life-enriching afterschool programs," said Craig Dorzinski, Denton store manager for jcpenney. "When we leverage the power of a penny to create opportunities for learning, we can make a positive difference in the lives of our future leaders."

* Data from Afterschool Alliance 2009 report America After 3PM.

Press Release Contact Information:

Rick Troutman
Boys & Girls Clubs of NC Texas
Resource Development
303 Alamo Avenue
Lake Dallas, Texas
USA 75065
Voice: 940-239-9309
Fax: 940-239-9313
Website: Visit Our Website