Research Now Signs Partnership with Southwest Airlines' Rapid Rewards Program
Rapid Rewards Members Who Choose to Join the e-Rewards Opinion Panel Will Have the Unique Opportunity to Earn Rapid Rewards Points in Exchange for Participating in Market Research Surveys

PLANO, TX, June 10, 2011 /24-7PressRelease/ -- Research Now, the leading global online sampling and data collection company, and Southwest Airlines, the nation's largest carrier in terms of originating domestic passengers boarded, announced a partnership that will enable Southwest Airlines' Rapid Rewards Members to join the e-Rewards Opinion Panel operated by Research Now.

Rapid Rewards Members who choose to join the e-Rewards Opinion Panel will have the unique opportunity to earn Rapid Rewards Points in exchange for the time they spend participating in market research surveys and sharing their opinions.

"We are elated to welcome the largest domestic US carrier to our prestigious list of reward partners," said Mark Drusch, Executive Vice President of Global Business Development at Research Now. "Southwest Airlines was also recently recognized for having the best frequent flyer development in the past 12 months. Our newly formed partnership with Southwest is a true testament to Research Now's continued efforts to provide our clients with the highest quality panels while offering an admirable collection of reward choices for our valued opinion panel members."

"Our Rapid Rewards Program aims to provide our members with the fastest and easiest ways to earn and redeem points," said Tony Roach, Manager of Partnership Marketing at Southwest Airlines. "Through our partnership with Research Now, we offer just that; more opportunities for our growing Rapid Rewards Member base to earn points by participating in market research at their leisure. We are thrilled to join Research Now on this venture."

Southwest Airlines joins a list of over 25 e-Rewards Opinion Panel Reward partners, including Alaska Airlines, Continental Airlines, Delta Air Lines, Hilton Hotels, Intercontinental Hotels, Macy's and U.S. Airways, to name a few.

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Heather Milt
Research Now
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