Start-up Company, Cleanicity, Selects Orlando as Test Market for Kitty Litter Gripper Mat
Cleanicity, maker of the Kitty Litter Gripper Mat, indicates that the demographics in Orlando, Florida are among the best for its product and conducts market tests.

AUSTIN, TX, February 03, 2011 /24-7PressRelease/ -- Cleanicity announced it has selected Orlando, Florida, based on the metropolitan region's demographics, as the test market for its innovative new pet product, the Kitty Litter Gripper Mat.

"Preliminary sales show that consumers in Florida, New Jersey, New York, and California are responding especially well to the Kitty Litter Gripper Mat," said Carol O'Brien, CEO of Cleanicity, which makes the mat. "As a small company, we chose Orlando to do further tests because its demographics are similar to those of other major metropolitan areas and the market offers attractive media opportunities."

Ms. O'Brien continued, "We're thrilled with the results so far. Since the tests began we have gained invaluable research insights and are reaching many new customers."

According to the Metro Orlando Economic Development Commission, the age distribution in Orlando is similar to those of Los Angeles, New York, San Diego, Seattle, and other large metropolitan areas. Additionally, the median household income for the area is above that of both the US and Florida, in particular.

For more information on Cleanicity and the Kitty Litter Gripper Mat, please visit http://www.cleanicity.com.

Press Release Contact Information:

Carol O'Brien
Cleanicity
Founder
9600 Escarpment Blvd, Suite 745-26
Austin, Texas
United States 78749
Voice: 9198882532
Website: Visit Our Website