Increase Ecommerce Sales with Better Site Search
This overview delivers marketers the foundation to build great site searchability. The overview opens a new approach and tells how to optimize site search for ecommerce.
SOUTHLAKE, TX, February 12, 2010 /24-7PressRelease/ -- Site Search Optimization Pains
No matter how much real world web experience online marketers have, problems delivering productive search results abound. SEO, or search engine optimization, articles flood the internet. SEO companies boast of high rankings obtained if their services are bought. But the facts tell a different truth; optimizing search results is hard work. This white paper tells you how to Accelerate Your Site Search with Better Product Data. Problems like the below may affect ecommerce site searches:
__Site searches that flood the searcher with results -- search for "hammer" and any product with the word "hammer" in the description is included.
__Site searches that return too few results -- searching for "wastebasket" doesn't return products which should be included, because the site sells "trashcans."
__Site searches that return the wrong result -- in spite of "built in intelligence" and parametric search ability, search results are incomplete or not relevant.
What is the Site Search Answer?
While site search technologies grow in sophistication, Google changes search criteria. Staying abreast with current best practices is a chore. Customers or potential customers must be able to find products, if the search is flawed, the customer clicks on to another site. Expensive work driving site traffic is wasted.
This executive overview is a framework for re-thinking site search challenges. Beginning with a brief explanation of how product data gets buried in the first place. It continues with survey findings and associated problems and follows with product information management techniques that back fill SEO limitations. And concludes with initial steps companies can take to take advantage of the best search technologies.
Please go here to receive this Free Site Search overview:
http://www.pim-data.com/site-search-accelerate-sales
Or call 817-371-1676 or email to info@pim-data.com
About www.PIM-Data.com
PIM-data.com is a leading MDM for product information management site for MDM and PIM best practices. Built for marketers and merchanizers to provide top strategy and tactics to improve MDM for product information management
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Press Release Contact Information:
Peter Fuller
www.PIM-Data.com
VP communications
2140 E. Southlake Blvd STE L 555
Southlake, Texas
US 76092
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Fax: 484-805-2077
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