Book Publishing 2.0: Why Writing Your Non-Fiction Book Is Only Half the Battle
Bestselling authors know something you don't. Michael Drew and Associates will share the Fast Track to Publishing Success, November 6-8. Build your business and speaking platform, remove obstacles, and speak to your market in their language.


    SALT LAKE CITY, UT, November 08, 2008 /Texas News Articles/ -- You always believed you had a book in you, and you've finally crystallized an concept with incredible potential. Your idea is so revolutionary - so powerful! - that everyone will benefit from reading it.

But now it's time to start pecking out keystrokes, and you're wondering how to best deliver your message. More specifically:

* Who should I write for? Should I appeal to a specific individual? A general group of people? The entire world?
* How will I know I've addressed the issues relevant to my chosen audience?
* How do I present my subject with maximum impact?
* Is there an efficient way to get started to avoid 'spinning my wheels'?
* What's the secret to busting through writer's block?

The answers to these five questions, and many more like them, are the central issues being thoroughly addressed during the 3-day course, Book Publishing 2.0: Why Writing Your Non-Fiction Book Is Only Half the Battle.

Four experts - Michael Drew, Dave Young, Chris Maddock, and Mark Effinger - will give you the methodology, the insight, and the timing you need to simultaneously write your book and build your platform, effectively and efficiently, just like their many other successful clients:

* Jump-start the writing process
* Understand all the major components of a rich marketing platform, including websites, blogs, seminars, keynote speeches, audio books, podcasts, Author Bio Videos, Book Trailer Videos, and social networks, both online & offline
* Establish a significant presence on the Internet

Michael Drew's unique expertise comes from the experience and wisdom he's gained in promoting 47 non-fiction books onto The New York Times and other bestseller lists in the last ten years. He's a perfect 47 for 47. He knows what it feels like to be there. And he's agreed to share his time-saving secrets, insightful strategies, and proven methods in Sandy, Utah, on November 6-8 (see PromoteABook.com). This is the guy who is on a first-name basis with just about every publishing house and luminary in the book industry, including the national bookstore chains (see PromoteABookMedia.com).

Dave Young is an advertising and marketing optimization consultant focused on the needs of owner-operated businesses. He has worked with clients in the United States, Canada, Australia, the United Kingdom and Latin America, and he's a contributing editor at AmericanSmallBusiness.com.

Dave will teach you winning tactics on how to implement a persona-driven writing strategy for developing your blog and book at the same time. He'll cover 8 quick & effective methods to drive traffic to your blog, including:

1. Content management systems & blog platforms
2. Specific blog techniques for generating comments & engagement/enragement
3. Creating rich content (video, slideshows, podcasts)
4. Social bookmarking and blog-ranking sites such as Digg, del.icio.us, StumbleUpon, and Technorati

And four other major methods of generating traffic for your blog or web site.

Chris Maddock is a writer, speaker, writing trainer, and marketing strategist. He 'grew up' in the Roy H. Williams Marketing Firm, home and business of advertising innovator and guru, Roy Williams (aka, The Wizard of Ads). Chris spent years there as its Director of Message Development. Presently, as a Wizard of Ads Partner, he acts as strategist and copywriter for growing companies of all sizes.

Mark Effinger has a 21-year history as an entrepreneur, consultant, and executive coach. Beginning in laser and scanning technologies, Mark invented, patented, manufactured, and marketed the number-one-selling laser display system, worldwide. Through acquisition, the company became one of the fastest growing private companies in the US, ranking 389th in the Inc. 500. Mark has held management positions in J.Stream (online content delivery), TechCoast.com (Internet and Venture Incubator), eAgency (Web-based and Wireless SFA for Insurance Agents), and IdeaFisher (Brainstorming Software). He has held advisory roles in a number of startups, including PRWeb.com. Email Mark at me@RichContent.com

Workshop attendees will go home armed with the quickest and best methods for gaining traction on their writing and building their marketing platform on the Internet. It's planned as a whirlwind - yet thorough - intro to the book industry - Book Publishing 2.0.

Sign-Up information for the course can be found at http://snipurl.com/51piu [www_killingsacredcows_com]

About Promote A Book
Mike Drew, principal of Promote A Book, is a book marketing and promotion specialist, and veteran of the book industry. His five-point approach can take a good book and boost it to bestseller status. To date, he has played a key role in creating 47 national bestsellers, including "The Maker's Diet", by Jordan Rubin. The company can be found online at http://www.promoteabook.com or contacted by phone at 512-858-0040. Interested parties can e-mail Mike Drew at michael@promoteabook.com
Press Release Submission By PressReleasePoint(http://www.pressreleasepoint.com)

Contact:
Michael Drew
Promote A Book
16208 Crystal Hills Drive
Austin, TX, 78737
512-858-0040
michael@promoteabook.com
http://www.promoteabook.com

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Press Release Contact Information:

Michael Drew
Promote A Book
PR Manager
16208 Crystal Hills Drive
Austin, TX
US 78737
Voice: 512-858-0040
Website: Visit Our Website